Women’s Leadership Speaker

Jo Miller has been featured in the Boston Globe, Business Week, ForbesWoman, the San Francisco Chronicle, and the Silicon Valley Business Journal. She was named one of Silicon Valley Business Journal's Women of Influence in 2008.

Be Leaderly

7 Ways to Spot a Potential Sponsor

A sponsor is someone who is willing to place a bet on untapped potential. A seasoned sponsor will have established a track record as a talent scout and talent developer.

According to Amanda Martinez, who is Group Vice President of Corporate Procurement with Albertsons Companies, you’ll recognize a potential sponsor because he or she has a track record of creating success stories out of protégés. “Your sponsor needs to be someone who people see as a good judge of performance,” she says. “That makes the sponsor’s vote much more powerful.”

If your company is like most, there are a limited number of people in your organization who have both the desire and the influence to act as your sponsors. Here’s an important first step toward gaining sponsorship: Identify who those leaders are.

If you’re not familiar with whom these individuals are, make a point of finding out. Here are seven ways to spot potential sponsors.

Read Jo’s article for Be Leaderly.

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